I've written earlier about my quasi-obsession with the Zune. And I think I finally figured out why I want one, indirectly thanks to The Man, Stephen Colbert.
On May 6th's Colbert Report, during "The Word" Colbert suggested that for John McCain's campaign, President Bush should pull a Reverend Wright and start doing crazy things. And one of those things was to buy a Zune. (Click here for the video, and advance to the 4:00 mark to see the whole piece.)
And that made something click in my mind. I want a Zune so I can be different. Every day when I'm on the bus I see people with white iPod earbuds on and I blend into the crowd. Now don't get me wrong, the iPod is a marvellous piece of technology, but I'm starting to want something else! I want to be unique! Microsoft said so itself in this CP report:
""Right now there is really only one dominant player, and with Zune coming to the market now, in June, it just offers people with another credible alternative where they can say 'I actually get to decide which one is right for me,' " said Elana Zur, Microsoft Canada's Zune product manager."
Or maybe this is just all because the Zune is next. Guess I'll wait and see until June.